2. Audience Research

After completing our trailer research we decided it would be important to complete research into audiences before starting to create our trailer. In order to establish not only what appeals to them but also what doesn't to help us to create a trailer that calls out to them effectively. Therefore we created a poll online people of different ages to watch the trailers for skins, kidulthood and harry brown and complete a number of responses.  The poll link is shown below:

http://www.misterpoll.com/polls/506794

This link takes you to the results of the Poll

http://www.misterpoll.com/polls/506794/results

We also created another questionnaire for 15-20 year olds asking them what themes they thought are most likely to be in a Youth related film. We gave them 4 options;

Crime/Violence

Drugs

Alcohol

Sex

Here were the results:

Therefore we chose to include more violent crime scenes in our trailer.

We also conducted a focus group of 10 people aged 16-18  asking questions related to our film trailer.
Here is the conversation:

• What do you identify and value as being important to you either materially or otherwise:

Boy 1: My blackberry and my mates!
Girl 2: Ha yes my phone, my friends and my family.
Girl 1: Having fun, going out and my family.

• Who feels that things like your phone and laptop etc. are very important to you? Raise your hands.

(all raise thier hands)

• Who feels that going out with your friends and having fun is one of the most important things to you? Raise your hands.

(all raise thier hands)

• So what would you say are the main issues that effect you in your everyday lives?

Girl 1: ID!! (laughs)
Girl 2: Yeah definitely you've got to go out!
Boy 1: I don't know really at this age its just like school and go out and that's about it.
Girl 3: Issues? School work!
Girl 1: Everyone has thier own issues at home or within friendship group I suppose.

• So you wouldn't say films like KiDULTHOOD reflect real life then?

 Boy 1: Umm, no and yes.
Girl 3: Well they do to some extent, in places like London etc. but I think there a really extreme version! All those things wouldn't happen in  one day obviously but I suppose that's why its interesting.
Girl 1: Yeah I think we've all experience similar situations but not to that extent.
Boy 2: Appart from guns and things like that you don't really get a lot of gun crime round here!

• So in terms of drugs how many of you have been offered drugs before?

(all raise their hands)
Girl 4: Yeah I would say that's quite a typical teenage thing, everyone has a different view on drugs but it doesn't mean every teenager does them.

• Would you say teenagers in general have a casual attitude to things like drugs?

Girl 4: Yeah, they do. But I wouldn't paint everyone with the same brush though.
Girl 3: They do but youve got to think, so do some adults so I would say its more a culture thing than age.

From these results we can assume that films like KiDULTHOOD do portray well a teenagers life but on an extreme scale. Something that all the teenagers seemed to identify with drugs and sex and violence on some scale which is why films like KiDULTHOOD appeal to this audience because they can identify to a certain extent. Also most of thier answers portray them as being quite hedonistic and materialistic so that is something we can use to attract our target audience.